Kenya’s Avocado Trade: Gazing Eastward Toward Japan
Here’s a bold move to watch. Kenya is taking its avocados east, spotlighting Japan as a promising new market opportunity. At Japan Expo 2025, Kenyan officials promoted avocado exports alongside horticultural products, aiming to reduce overdependence on European markets.
Why this matters in 2025 and onwards:
• Exports are projected to grow by ~5%, while production edges up by ~4%, powered by expanding farms and better yields. Acreage is slated to hit 34,000 ha.
• Hass avocado exports restarted on March 17, 2025, following regulatory approval allowing Kenya to access lucrative Asian markets, including China.
• With logistics challenges and evolving buyer preferences, Kenya’s pivot to Asia, Japan in particular, is a smart diversification strategy.
At Avocado Trade Hub, we’re watching these shifts closely—ready to support importers keen on exploring these dynamic markets.
What’s your take, will Japan become Kenya’s next major avocado destination?
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